In my opinion, the most important way that international communications have evolved significantly in recent years is Internet. The Internet, as an icon of a globalized media world, with around 200 million people globally 'being online' seems to finally speed up this development. According to me, it is the push-pull technology which has formatted a new global public sphere.
Very recent approaches in cultural studies and sociology, interpret global media flow by a new globalized perspective which interprets arising new communication segments within the global context with effects on a diversified global culture.
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